HOW CONSUMERS CHOOSE PERSONAL APPLIANCES
WHEN BUYING PERSONAL APPLIANCES, CUSTOMERS INVEST TIME AND EFFORT TO FIND THE BEST.
(from our research with our pool of 10,000+ consumers)
*88% of personal appliances customers mentioned they bought 1-5 products in the last 6 months, and 6% mentioned they bought more than 6.
*When it comes to reviews, personal appliances customers are demanding. 77% said that they only buy products with average ratings above 4 (out of 5).
*72% of personal appliances customers mentioned they read 5 or more reviews before making a purchase.
*When do consumers use reviews? Buying online (88%), comparing brands (70%) and searching for a product (81%).