The challenge with new products—for both consumers and brands—is that until someone buys them, there aren’t any reviews. And most people aren’t willing to spend their money on products without authentic feedback from those who have experienced them firsthand.
We started Stellar by creating a social network that allowed people to see their friends’ opinions about products. We launched with baby products because it is a category with high stakes when time is crucially important. Soon enough, we started partnering with brands across industries to match the most helpful reviewers from our proprietary social network with new products that were the right fit for them.
Today, we help consumers make better purchase decisions, by getting those early product reviews onto key retailer sites.