The challenge with new products—for both brands and consumers—is that until someone’s bought them, there aren’t any reviews. But most people don’t really want to buy a product that doesn’t have authentic customer feedback.
We started Stellar by building a social network that allowed people to see their friends’ opinions about products. We launched with baby products because parents are fanatical about making sure they’re buying the very best products — and read tons of reviews to do so. Not long after, we started partnering with brands across industries to match the most helpful reviewers from our proprietary social network with new products that were perfect for them.
Today, we help consumers make better purchase decisions by getting those early product reviews onto key retailer sites.