After conversations with our partners about what was weighing on them most, we started asking our panel about how they are coping with our changing times.
As a result, we’re generating real-time data and consumer insights to help brands make smart and informed decisions.
Below is a short summary of the reports we’ve generated to date.
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In week one, we captured some core benchmarks, as well as set out to assess what had changed in millennials’ and Gen-Xers’ day-to-day life.
In week two we quantified some of the open-ended questions we fielded in week one to measure how people were coping and how their spending has shifted.
In week three we focused on behaviors and how they have shifted, with an eye toward identifying the new patterns that will endure beyond stay-at-home orders.
Because women control 85% of household spending, our panel is heavily weighted toward them — but we set out to test how different male perceptions and behaviors were.
We looked ahead to what post-lockdown life may look like… the purgatory of time between stay-at-home orders being lifted and feeling truly safe from either a vaccine or a reliable treatment.
We looked at 15 different “normal” behaviors and asked how comfortable people will be doing those things once lockdowns are lifted. We asked about
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First, we asked questions about how participants plan to use their stimulus payments:
Second, we looked at the serious and significant impact that isolation is having on mental health. As you dig in, you’ll see, in their own words, how overburdened women are feeling right now.
We focused on the precautions consumers want to see retailers taking before they return to stores. We looked at general precautions — requiring masks, putting hand sanitizer stations throughout the store — as well as more specific behaviors like sampling food and trying on clothing.
We focused on how people are celebrating and gifting amidst COVID as well as their comfort levels with the lifting of regulations.
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We focused on how families have handled distance learning and what they are doing to prepare for summer.
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We used a framework to quantify our panelists social distancing measures and cross referenced that information with the types of activities and shopping they planned to do in the weeks and months ahead.
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If you have questions you want asked next in our next survey please reach out to our team at partners@stellarreviews.com.