We guarantee that 75% of participants will post a review, and we ask participants to post in two different retail channels (of your choice). Often, those numbers are much higher, particularly on gear and other high-value goods. The star rating varies depending on the product. We encourage our members to review products honestly and carefully, listing pros and cons. These reviews are far more likely to be rated as helpful and trusted (thus generating more sales). If you’d like to see what our panelists are saying, take a look at Kinsa, Philips Avent, and Hello reviews. If you’re worried about surprises, we can conduct a private survey of participants to ensure you aren’t caught off-guard by reviews that focus on complicated assembly or an overpowering scent.