Hanes turned to Stellar to seed user-generated content highlighting the unique benefits of their innovative new boxer briefs.
Socially responsible manufacturer and marketer of leading everyday apparel
Fortune 500 apparel company
Founded in 1901 Headquartered in Winston-Salem, North Carolina
Generate authentic consumer reviews for Hanes’ product launch to help shoppers understand the benefits of their FreshIQ™ Cool Comfort™ Breathable Mesh Boxer Brief
Leverage Stellar’s micro-targeting capabilities to match Hanes customer profile and hand-select participants in the market for their product:
Physically active millennial men
Prefer boxer briefs to other types of underwear
Shop primarily in mass market retailers
By targeting men who were predisposed to like the product, Stellar generated passionate reviews that spotlighted the product’s breathability and comfort.
4.6 average rating
★★★★★ 5 out of 5 stars Stay Cool! “…Living in Arizona, staying cool and dry is a priority and these boxer briefs are much cooler than the traditional cotton version I have worn in the past…”
★★★★4 out of 5 stars Comfy Underwear “…The fit is comfortable but I found the sizing to run a bit large. I usually wear a size large but these briefs were a little looser than I am used to; I will size down to a medium next time….”
★★★★★ 5 out of 5 stars Easy, breezy, comfortable underwear! “…As a member of the armed forces I am constantly outside training, working out, or working in austere conditions. I can not say enough about how comfortable these underwear were underneath my uniform!…”