Little Bellies

Every Bite Counts logo

Australian-based natural food company, Little Bellies, engaged Stellar to support their US launch of their organic toddler snacks.

 

About Every Bite Counts
(Home of Little Bellies)

  • Founded in 2007
  • Little Bellies is Australia and New Zealand’s leading brand of baby & toddler snack foods, now available in international markets including USA, Canada, South East Asia, Middle East, Europe & South Africa.

 

The Goal

  • To help establish brand awareness and loyalty for Little Bellies as they launch their products for the first time in the United States.

 

The Approach

  • Since Little Bellies is a company that prides itself on providing developmentally-appropriate snacks that are certified organic and non-GMO, Stellar targeted families who noted a keen interest in reading food labels and ingredients, and who try to stay on top of their child’s development.
  • Careful attention was also paid to encourage high-quality, candid, user-generated content that Little Bellies could utilize on their own social feeds given their new presence on store shelves in the US.

 

The Results

  • Following the recommendation of Stellar’s Program Manager regarding timeline, number of participants and samples, the single-product pilot program provided Little Bellies with 95 in- depth reviews (65% of which included photos)—on both their own site as well as a major retailer site—in just two weeks.
  • Thanks to the quality and timeliness of the feedback from the initial program, Little Bellies quickly capitalized on this momentum and used Stellar to seed two additional product SKUs.
  • Just 6 weeks after their US launch, Stellar was able to net Little Bellies nearly 300 reviews with an average star rating ranging from 4.5 to 4.7 across their own site and two additional, big-box retailers, helping establish the brand as a healthy, trustworthy snack option.

 

“Stellar was super helpful and easy to work with—the whole process was really seamless and quick, allowing us to have the reviews published on the retailer’s site by the time we launched, which was key.”
– NALLI GEZGIN, Every Bite Counts

 

Program Highlights

My Baby Loved Them
“My 11 month old LOVES these. She is currently in feeding therapy and this is one of the only foods she will consistently eat and even request more of. They’re easy for her to hold and self feed. Her feeding therapist even commented on how great they are to aid in her feeding therapy treatment.”

Great Sensory and Rice Alternative Snack
“These corn puffed sticks are the perfect snack to give my 7 month old as she is learning to feed herself. The ingredients are all 100% organic and I love that there is no added sugar or salt. I’m so glad I got to try them. I will definitely be buying more!”

Crunchy treat for little ones
“I think my only real concern with the product is the packaging. It is flimsy and easily crushed, and hard to reseal. There is a provided sticker to reseal the package, but the Pick-Me sticks strawberry powder gets on the sticker and it gets not-so-sticky fairly quick.”

 

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