Uwila
Uwila turned to Stellar to source quality consumer photos of intimate apparel items alongside the written reviews.
About Uwila Warrior
- Founded in 2016
- Uwila believes all women deserve comfortable, functional underwear with sizing up to 3X
The Goals
- Generate thorough reviews highlighting the comfort and quality of Uwila products
- Help customers find the right style and fit for them through reviews that focus on fit for different body types
- Build a foundation of body-positive photos illustrating how Uwila looks and fits on a range of body sizes and shapes
The Approach
- Stellar honed in on panelists with a strong history of writing insightful reviews and posting high-value photos that spotlight fit and features
- Our team screened panelists to gauge their comfort level with posting photos of themselves wearing intimate apparel (a bra or camisole)
- We coached panelists on how to take a photo that would be useful to other consumers while spotlighting Uwila’s brand values, focusing on product detailing, the supportiveness of the bra/camisole
The Results
- Uwila collected in-depth reviews averaging 100+ words and dozens of user photos, providing them with UGC showcasing real-life photos of items not often shared publicly
“I was excited to see so many photos of customers wearing the products, especially for something like a bra that is tricky to get people to take a photo of. The value of the extra steps you take and the quality of these reviews and the content is so valuable and appreciated—it surpassed our expectations.”
– Madeleine Mulroney, Marketing & Retail Coordinator
