Maxi-Cosi turned to Stellar to generate detailed and specific reviews that satisfy their prospective customer’s hunger for in-depth opinions.
About Maxi-Cosi:
- Premium brand within Dorel Juvenile Group, which sells $2B annually in juvenile products
- Introduced the first baby car seat in Europe in 1984
- Headquartered in Foxborough, MA
The Goals:
- Assess consumer reaction to Maxi-Cosi’s new premium stroller, from consumers who’d previously used their competition’s products
- Garner passionate reviewers on retailer sites, highlighting their innovative and differentiating product features
The Approach:
- Screen prospective testers on 20+ dimensions
- Collect private feedback with extensive cross-tabs for a full understanding of the consumer experience through a variety of lenses
- Maximize their significant investment in distributing an expensive stroller by designing the program for 90%+ follow-through
The Results:
- Generated detailed, thoughtful reviews for a high stakes product with a lengthy decision making cycle; average word count of 300 per review and 4.6 average rating
- Identified simple product improvements Maxi-Cosi was able to implement immediately
“The quality of Stellar’s reviews is unparalleled. We were blown away by the depth and specificity we saw from reviewers who clearly take seriously the job of evaluating products on behalf of other consumers.”
– Lisa Abdinoor, Group Brand Leader Program
Program Highlights:
★★★★★ 5 out of 5 stars
Really wonderful convertible stroller! “…my favorite feature of the stroller is that it is easy to open and fold — you slide a button on the handlebar and it collapses or pops back open very easily…”
★★★★ 4 out of 5 stars
Fantastic stroller! “……the seat is comfortable for him, the straps are easy to adjust, and the fabric is soft and luxurious. I also love how the seat lays completely flat as a bassinet. This was great for him when he fell asleep…”
★★★★★ 5 out of 5 stars
This is the Cadillac of strollers “…My husband is a taller guy, and he always kicks the bottom of the stroller on other brands, but this one he did not seem to have that issue. He also liked the adjustable handle to accommodate my shortness and his height.”
