Graco turned to Stellar to assess product performance of their new entrant to the baby carrier market against the leading incumbents.
Premium brand within Newell brands.
Introduced the first wind-up, automatic swing in 1955.
Headquartered in Philadelphia, Pennsylvania.
Measure consumer happiness with Graco’s new structured carriers.
Evaluate Graco’s carrier against its top competitors to help R&D team identify comparative strengths and weaknesses and enable them to further innovate
Recruit a pool of a hundred participants who reflect the diversity of the structured carrier market and split-test the product testing across three different baby carriers: Graco’s and two market leaders.
Design an in-depth survey to quantify consumer sentiment toward a range of features and functionality to objectively measure performance for each of the three carriers.
Collect and compile qualitative feedback to help refine and improve future product development.
Established that Graco’s Cradle Me carrier stands toe-to-toe with its leading competitors, aligning closely with the marquis incumbent on easy of use and comfort for baby.
“Partnering with Stellar helped us garner key consumer insights and hands-on feedback, which we could use to further refine the Cradle Me carrier.”